Studio szum. is a specialist CGI and motion design studio based in Kraków, Poland. Our portfolio spans product visualisation, brand campaigns, and experimental CGI — every project built from scratch with no stock assets and no shortcuts. We work with brands across Poland and internationally, delivering handcrafted CGI that performs where AI-generated imagery cannot.
Belvoria London approached studio szum. to produce a suite of CGI still renders and a short ambient animation for their autumn/winter product campaign. The brief called for understated luxury — polished, minimal, and timeless. Every asset was built entirely in CGI, from concept through to final 6K render delivery. No photography. No compositing onto location plates. Pure CGI product visualisation from first polygon to final file.
Custom physically-based lighting rigs and bespoke material shaders were developed in-house to give the Belvoria campaign a cinematic quality rarely achieved at this production scale. Deliverables included five high-resolution CGI still renders for print and digital use, plus a 30-second ambient motion loop in ProRes format. The full project was completed and delivered within nine working days of creative sign-off.
Pan Kowalski is a modern Polish grooming brand built on honest ingredients and a bold visual identity. They commissioned studio szum. to produce 12 CGI product renders across three distinct environments — aged wood, rough stone, and studio black — plus a 90-second hero film. The challenge was to make every frame feel handmade and tactile, even though the entire production pipeline lived inside a 3D application. Raw, physical, and unmistakably real — yet fully computer-generated.
The Pan Kowalski CGI campaign references physical materials throughout: aged wood grain, rough-cut stone surfaces, dark ceramic glazes. Each of the three environments was art-directed as a standalone composition before being unified under a single light temperature and material language. The 90-second hero CGI film was animated in-engine and graded in DaVinci Resolve to match the still campaign — one consistent visual look across all twelve renders and the full film deliverable.
FÓBE is studio szum.'s ongoing research and development series — a dedicated space for experimenting with CGI techniques, motion design aesthetics, and render workflows outside of any client brief. Each FÓBE piece is built around a single focused technical question: a new shader approach, a fluid simulation system, a novel lighting configuration, or an untested render pipeline. The self-imposed deadline is usually 48 hours.
The CGI renders produced under the FÓBE series feed directly back into how we approach client work. Every technical experiment sharpens the capabilities we apply on commercial CGI and motion design campaigns. The FÓBE archive is a living document of what studio szum. can produce — logged with technique notes, software versions, and render times so that every breakthrough can be replicated and scaled into client production.
Every CGI project at studio szum. follows the same disciplined five-stage production process: brief and discovery, concept and moodboard, asset build and lookdev, render and animation, post-production and delivery. The full production cycle — from signed creative brief to final file handover — is completed in four weeks as standard. Rush timelines are accommodated on request.
All CGI and motion design production is handled entirely in-house at our studio in Kraków — 3D modelling, lighting, CGI rendering, animation, compositing, colour grading and delivery. We do not outsource. We do not use stock assets. Every frame is built and owned by szum. Contact us to start a CGI or motion design project.