How We Work

Built slow.
Delivered fast.

Every frame earned. Every decision deliberate. Our five-stage CGI production process runs like a machine — so your campaign arrives in four weeks and looks like it took four months.

PROCESS
01
Brief &
Discovery
Week 1

Before a single polygon is placed, we need to understand what you're building and why. This phase is about listening — hard. We dig into your brand, your audience, your competitive landscape, and the specific feeling you want people to have when they see the work.

  • Brand audit and reference gathering
  • Technical scope and deliverable format definition
  • Timeline agreement and milestone sign-off
  • Single-page creative brief — our contract with ourselves
02
Concept &
Moodboard
Week 1–2

Three directions maximum. Each one a genuine creative position — not variations on the same idea. We present colour stories, lighting references, material directions and compositional intent. You choose one. We refine. No endless rounds of revisions.

  • Up to 3 distinct visual directions presented
  • Lighting language and material palette per direction
  • Compositional sketches and camera studies
  • One revision round on the selected direction
03
Asset Build &
Lookdev
Week 2–3

Every object built from scratch. No stock assets, no shortcuts. Geometry is modelled to the resolution the camera demands — no more, no less. Materials are developed under the agreed lighting rig, tested across all deliverable formats before a single final render is initiated.

  • Full geometry modelling and UV unwrapping
  • Physically-based material development
  • Lighting rig construction and HDRI curation
  • WIP preview renders shared for direction check
04
Render &
Animation
Week 3–4

Final renders are initiated only when the look is locked and approved. For animated deliverables, animation is reviewed at low resolution before committing to full render. We do not render anything twice — which means everything has to be right before we press go.

  • High-resolution final renders (up to 6K)
  • Animation preview and timing approval
  • Multi-pass render for compositing flexibility
  • Format delivery: ProRes, PNG sequence, JPEG
05
Post &
Delivery
Week 4

Compositing, grading, retouching, sound design if required. Every frame reviewed at 1:1 before delivery. Files are organised, named, and delivered via a private transfer link. We don't consider a project done until you've confirmed the files are in hand and ready to use.

  • Colour grade and compositing in DaVinci Resolve
  • Final retouching and dust removal
  • Organised file delivery with naming convention
  • 14-day post-delivery support window
Typical Timeline
Four weeks,
start to finish.
WEEK 01
Brief & Concept
Discovery, creative brief, moodboard directions presented and locked.
WEEK 02
Build & Lookdev
Full geometry, materials, lighting. WIP previews shared at end of week.
WEEK 03
Render & Animate
Final renders initiated. Animation previewed and approved at lo-res.
WEEK 04
Post & Grade
Compositing, colour grade, retouching. Files prepped for delivery.
DELIVERY
In Your Hands
Private transfer link. All formats. 14-day support window begins.
START
Ready to begin?

Let's build
something real.

Tell us what you're working on. We'll tell you if we're the right fit — and if we are, we'll move fast.

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